(Senior) Specialist Digital Analytics (m/f/d)

Bonn, North Rhine-Westphalia, Germany DHL Customer Solutions & Innovation req81400 19/07/2019
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JOIN OUR TEAM IN BONN (GERMANY) FOR A FULL-TIME (40 HOURS PER WEEK) POSITION, STARTING AS SOON AS POSSIBLE.

(Senior) Specialist Digital Analytics (m/f/d)

TODAY, YOU’RE STIMULATING THE WAY A CUSTOMER SUCCEEDS.

TOMORROW, YOU’RE SHAPING THE WAY THE WORLD WORKS.
At DHL, people mean the world to us. That’s why our goal has always been to attract and retain the best talent the world over. We provide challenge and opportunity for personal and professional development. We recognize the difference you bring to our business, and together we share the pride of building THE logistics company for the world.
Customer Solutions & Innovation (CSI) is DHL's cross-divisional commercial and innovation unit. We are responsible for managing about 100 of DHL's largest and most strategically important customers providing them with sector expertise, best in class account management and most innovative products & solutions.
We are looking for a (Senior) Specialist Digital Analytics (m/f) who is responsible for providing overall website analysis, tag management, and customer behavioral analytics in order to improve customer experience that drive incremental sales and profit. The person will directly contribute to achieving sales, profit and growth goals through their ability to understand and interpret data, and make grounded recommendations to improve digital performance. The Web Analyst is responsible for monitoring and interpreting clickstream and purchase data to identify and provide actionable recommendations improving customer experience across digital touchpoints, but mainly for logistics.dhl.

Your tasks

  • Assist/Support the collection, measurement, reporting, and analysis of web behavioral data across business units
  • Create, implement and audit measurement frameworks (KPIs, tagging plans, reporting, analysis etc) align with business objectives and continual recommendations impacting site, content, marketing, and e-commerce
  • Partner with IT, Marketing and Operations team to help identify and mend data gaps, source issues, and data inaccuracies
  • Partner with web analytics, testing, and personalization vendors to assure proper implementation and ongoing optimization
  • Utilize data insights to inform the development of A/B and multivariate tests (including developing hypothesis, influencing creative, identifying success metrics and analysis) that drive improvement of key web site and customer metrics.
  • Stay current on latest trends in web measurement strategies and guide cross-channel attribution methodology 

Your profile

  • University degree in IT, Data Analytics, Business Administration/Economics or equivalentwith at least 2-3 years of experience developing and executing successful Digital Analytics practices for large, dynamic global websites
  • Deep understanding of the technical intricacies of campaign tracking, website data collection, related tools and technologies, and relevant industry-wide topics (data layers, cookies, privacy, tracking tag, and data governance)
  • Excellent critical thinking skills and ability to process and analyze complex data sets to help make key business decisions.
  • Profound knowledge in data analytics (incl. Adobe Analytics, Google Analytics and/or other industry tools)
  • Basic understanding of Content Management Systems and their impact on search
  • Experience in SEO for the most common search engines as well as the relevant tools
  • Good understanding of how websites are run including the technical backgrounds (IT Infrastructure, HTML, etc.)
  • Team player, communication skills and proactive behavior
  • Willingness to go the extra mile

Your benefits

We offer excellent employee benefits, a competitive salary package and great development opportunities.

Your contact

Ms. Anna Kortmann is happy to answer your questions under phone 0049 (0) 228 182 47712.

Interested in this responsible position with its varied tasks? Please click on “Apply Here” and send us your complete application, including a cover letter, CV, references, your desired salary and your earliest possible starting date. You can find further information at dpdhl.jobs.

We are looking forward to your application.

CONNECTING PEOPLE. IMPROVING LIVES.

Facts and Figures

  • Working Hours

    40

  • Business Unit

    DPDHL Research & Innovation GmbH

  • Travel Required

    Below 25%

  • Employment Type

    Permanent Full-Time

  • Work Permit Required

    No

  • Shift Requirement

    None

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